BrokeIt - Startup Drama · All episodes: ↗

Applebees password in app, Salesforce buys defense AI, Nvidia backs WV AI center

2026-10-31 · 7 min

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Transcript

Intro

Nora: The password was, I kid you not, the word 'password'.

Dex: [beat] And on that terrifying note... I'm Dex.

Nora: And I'm Nora.

Dex: It's Saturday, October 31st, 2026, and you're listening to Startup Drama.

Nora: Happy Halloween. And trust us, the stories we have today are way scarier than any haunted house.

Dex: We've got the full story on that Applebee's password fiasco... and somehow, it's even worse than you think.

Nora: Salesforce is on another shopping spree, and this time they're buying their way into defense tech.

Dex: And is Nvidia getting into the loan business? The chip giant is thinking about co-signing a monster loan for an AI data center.

Applebees exposed customers personal data after leaving database password in app

Dex: Alright, let's start with Applebee's. What in the actual—

Nora: Whoa, stop. It's not just that the password was 'password'. It was hardcoded into the app. The one anyone could download. A security researcher just... stumbled upon it.

Dex: So for anyone who isn't a programmer, that means the key to the entire customer database—names, addresses, phone numbers, order history—was just sitting on your phone, inside the app.

Nora: Unrestricted access. Not behind a firewall, not encrypted, just... there. It's 2026. How does this still happen?

Dex: Look, I've seen messy codebases. A junior dev pushes some test code with a placeholder password, it accidentally goes live... it happens. That's a broken process, not necessarily bad people.

Nora: [sarcastic] 'It happens?' Dex, this is a multi-billion dollar restaurant chain, not some hackathon project. There are supposed to be code reviews, security audits... This is gross negligence.

Dex: But they did fix it. TechCrunch said as soon as the researcher notified them, they killed the credential. Immediately.

Nora: AFTER the data was exposed. For who knows how long. The barn door is closed after the horses have formed a union and moved to Montana. Who cares?

Dex: So what does this mean for the average person who just wanted some boneless wings?

Nora: It means you have to assume every company is this incompetent. Every app you install is a liability. It means the convenience of ordering ahead might cost you your identity.

Dex: Okay, a little dramatic, but the point stands. You're trusting them with your data.

Nora: And they're securing it with the digital equivalent of a key labeled 'HOUSE KEY' under the doormat. [sighs] Let's move on before I lose my appetite.

Salesforce’s MA spree continues with a reported $375M deal for defense tech startup Rune

Dex: Alright, next up, someone's spending a lot of money. Salesforce is reportedly buying a defense tech startup called Rune for 375 million dollars.

Nora: Three hundred and seventy-five million? For what, exactly? The report calls it an 'AI logistics startup.' Isn't that just a fancy map?

Dex: [laughs] No, it's a huge space! We're talking supply chain management for military operations. Salesforce already has its GovCloud offering, Missionforce. They're trying to beef it up.

Nora: Right, because when I think 'customer relationship management', I immediately think of troop movements and drone deployments. This feels like a desperate pivot for growth. They've saturated the corporate market, now they're going after the Pentagon.

Dex: It's not desperate, it's smart. The government is the biggest customer on Earth. Rune's tech is supposedly top-tier for complex ops. Salesforce is buying a capability, and a direct line to massive government contracts.

Nora: So it's an acqui-hire for people with security clearances. And that's worth $375 million?

Dex: It is if it unlocks billions in defense contracts. This isn't their first rodeo—Marc Benioff has been very clear he wants a bigger piece of that pie. This is just the latest move in his M&A spree.

Nora: It's a spree alright. What does this mean for other startups in the space?

Dex: It means if you're building anything in defense AI, the big tech companies are window shopping. Your exit strategy just got a lot more interesting.

Nora: Or it means the bubble for 'AI' anything is still fully inflated. Let's see if the tech actually integrates or if it just gets lost in the Salesforce machine. Call me in two years.

Nvidia weighs playing the cosigner for Nscale’s AI data center in West Virginia

Nora: And if you thought Salesforce becoming a defense contractor was weird, get this: Nvidia might be turning into a bank.

Dex: Okay, not literally a bank. But they are thinking about co-signing a massive loan for a startup, Nscale, to build a huge AI data center in West Virginia.

Nora: Hold on. So Nscale wants to build a data center full of Nvidia chips, but can't get the loan on their own. So Nvidia... the company selling them the chips... is going to cosign the loan?

Dex: Exactly. From Nvidia's side, it's brilliant. They guarantee a huge sale of their GPUs. They're literally manufacturing their own demand.

Nora: This sounds... suspiciously like a subprime mortgage crisis for the AI boom. Nvidia guarantees the loan so a customer can buy Nvidia's product. What happens if Nscale defaults? Nvidia is left holding the bag for both the loan and a bunch of GPUs that are now a generation old.

Dex: But the demand for AI compute isn't going away. Even if Nscale fails, that data center, full of Nvidia chips, is an incredibly valuable asset. Someone will buy it.

Nora: You're assuming demand stays at this fever pitch. This feels like a sign that investors are getting nervous. If the business model was so solid, Nscale wouldn't need a cosigner. Nvidia is papering over a crack in the foundation.

Dex: I see it as Jensen Huang playing 4D chess. He's not just a chipmaker anymore, he's a kingmaker. He's vertically integrating the entire AI stack, right down to the financing.

Nora: So what does this mean for the industry? That if you want to build anything big in AI, you now need Nvidia's blessing?

Dex: It means the price of admission to the big leagues is an Nvidia partnership. And if you're a big enough customer, maybe they'll even help you with your homework... and your mortgage.

Nora: This whole thing feels fragile. Like one gust of wind and the whole house of GPUs comes tumbling down. Feels like a sign of the top.

Dex: So, to recap the madness: Applebee's served up their entire customer database by hardcoding a password in their app.

Nora: Salesforce spent almost 400 million bucks to become a defense contractor.

Dex: And Nvidia is playing banker for its own customers to guarantee future chip sales.

Nora: What a day.

Dex: Alright, before we go... since it's Halloween, what's the scariest costume a startup founder could wear this year?

Nora: [dry] A profitable, non-AI business model. Terrifying.

Dex: [laughs] VCs would run screaming. And that's our show for Saturday, October 31st! This was Startup Drama.

Nora: We'll see you Monday. And please, for the love of god, use a password manager.

This show is made with AI: the hosts’ voices are synthetic and the scripts are AI-assisted. Every story links to its original source.